The market for digital transformation consulting for businesses, which is being contested by digital services companies (NSEs), digital communication agencies and consulting firms, will grow by an average of 22% per year by 2021, according to a study by IDC firm.
This market is expected to reach $ 4.14 billion this year, with an expected growth of 25%.
According to the firm’s projections, it is expected to reach 8 billion% in 2021, dominated by the digitization of operations (46% of the total) and by initiatives focused on customer experience (29%). These two market segments will also experience the strongest average annual growth. The digital services and products segment will account for 25% of the total by this time.
Only 16% of these have an action plan in this regard. “There is a global malaise. Companies have to transform themselves, but many put their heads in the sand thinking that employees will learn by themselves, “says Marie-Pier St-Hilaire, President of the consulting firm Edgenda, who will deliver